Analysis of the Coca-Cola Company Essay -- Business Management Soft Dr

Analysis of the Coca-Cola associationThe Coca-Cola Company is the worlds leading manufacturer, marketer and electrical distributor of soft-drink concentrates and sirups.The Coca-Cola Company is the worlds leading manufacturer, marketer anddistributor of soft-drink concentrates and syrups. The Company marketsmany of the worlds twitch soft drink brands, including Coca-Cola, DietCoke, Sprite and Fanta. Through the worlds largest and more or less permeatingdistribution system, consumers in nearly 200 countries enjoy theCompanys productions at a rate of more than one billion serving a day.On May 8, 1886, pharmacist John Stith Pemberton stirred up fragrantcaramel-coloured syrup in a three legged brass kettle. He carried ajug of his new formulation to the Jacobss Pharmacy, Atlanta. On thefollowing day, the new product debuted as a soda fountain drink forfive cents a glass. By accident or by design, carbonated water was tangled with the syrup which has created the worlds most popular d rink.Pembertons partner suggested the name Coca-cola and penned thenow-famous trademark in his unique, flowing script. Averages of ninedrinks were sold per day after the advertisement.Pemberton died in 1886 and Asa Candler began to purchase theoutstanding shares of Coca-Cola.In 1893, Coca-Cola was registered in the United States and thenfurther enthronisation was put it to expand the business.To handle the enormous scope of its business, the Coca-Cola Companyhas split up into six operating units Middle and Far East Groups,Europe, The Latin the States Group, The North America, The Africa Groupand The Minute Maid Company. The head Quarter is in the United States.Methods of Research I provide useThe method of investigate which I will use is the secondary research,i.e. I have asked The Coca-Cola Company to send me their history andannual reports. I will also abuse The Coca-Cola Company office to ask more or less details, I will also use ask them some relevant questions(questionna ire method), interview the people on the high street andwill do some research everywhere the Internet. From those sources I am goingto finish my all other tasks. tax One E1They type of businesses1. Private and Public enterprise2. Limited financial obligation3. FranchisingI will define each type of business with some advantages anddisadvantages. For The Coca-Cola Company ... ...in keeping the wheels of the business.The maintenances of the company equipments etc. They also acts as ahelp support of the company, this means if there is any enquiry by thecustomers, the customers will ring the helpdesk support and complainabout the products or any information that the customers need will beprovided by the this segment. rough the complains, these complainswill be transfer to the research and development department to reapthe product better or to fix the problem the consumer having.These departments are the most important department of The Coca-ColaCompany because they helps the compan y to meets the objectives of TheCoca-Cola Company i.e. surviving, customer happiness and make moreprofits. As I said that the help desk department satisfy the customerby providing the information they needs and taking the complains and personnel casualty to the research and development departments who improves theproducts. The marketing departments are responsible for marketing theproducts and advertising the products and promoting the products.If all these departments perform their duty firmly then the objectivesof The Coca-Cola Company will meets.