Disney Market Research Essay

In my perspective, methods that pile be applied to Disney, which has a variety of different types of crossroads (goods) and servings is by applying septuple kinds of qualitative and quantitative methods, approaches, instruments, and with a variety of techniques to collect data and information. As we know that Disney has the products and services, of course, the approach method taken by both of these can be different as well. Goods atomic number 18 something that tangible and service is something intangible. therefrom lets discuss the search methods to be applied in any Disney product services. Disney Theme Park, Resort, Cruise Line and HotelTo explain the research methods to Theme Park etc, those tend to be characterized as a service product. With the research objective to tailor-made Disney products so the approach is the research do by observations and field surveys on customer satisfaction after the be intimate they had been acquired compare by their beginning perception. The instrument utilize is check make for observation, self-administered & mail (online) questioners for survey, qualitative measures expert devices and interviewed guidelines for interview (personal intercept and telephone as well). Sampling techniques used is unprejudiced random try out. Disney Studios(Movies and Music) look into approaches used for this product are observation the Disney movies and music, survey by online to the random viewers and listeners because used of purposive random sampling as a sample, qualitative measures technological devices and interviewed guidelines for interview as well. In this case we need moderator who is able to contend a group discussion. Disney Media Network (Cable TV & Radio)Owing to the product characteristics standardized to Disney studios, the method was almost the same, except the respondents are pay TV viewers and radio listeners. Disney Interactive (Social, Console Games, etc)Research approaches used for this product are observat ion, survey by online to the random gamers and users because used of purposive random sampling asa sample, qualitative measures technological devices and interviewed guidelines for interview as well. In this case we need moderator who is able to conduct a group discussion. Disney Consumer Products (Books, Toys & Clothes)Research approaches used for this goods product are observation, survey by intercept the consumer who bought the products at the store, qualitative measures technological devices and interviewed guidelines for interview as well. Sampling techniques used is simple random sampling with cluster samples divided by products.